Measurement
Overview
Monitored Metrics
DataSenses calculates many metrics which are shown on the Dashboard with a specific attribution model.
| Metrics | Description |
|---|---|
| Impression | An impression is counted each time your ad is shown |
| Click | When someone clicks your ad, DataSenses counts that as a click |
| Cost | |
| APRU | |
| Attributed Revenue | Calculate revenue based on Charged event and the last none direct click attribution model. Read more |
| Conversion Rate | |
| Avg eCPI | |
| ROAS | |
| ROI | |
| Event Count | |
| Event Unique User | |
| Event Conversion | |
| Sessions | |
| Install | |
| Organic Install | |
| Revenue | |
| Cost | |
| Add To Cart | |
| View Product |