Track Offline to Online, Offline to Online

Branding through banner placement or television campaigns is a widely adopted strategy. However, measuring the effectiveness of these programs is challenging. Typically, effectiveness is gauged by customer awareness surveys. DataSenses seeks to enhance this tracking capability using QR Code solutions.

A sample of banner tracking

image from a.Hieu.Le

With DataSenses QRcode can be used for convenient scanning:

• If the app is not installed, users will be directed to the Android or iOS app store to install the Tiki app. If they prefer not to visit the store, they will be redirected to the Tiki mobile web page.
• If the app is already installed, users will be directed to the Tiki shopping page directly.
• After app installation, DataSenses automatically measures app installs (using algorithms for iOS and Android), revenue, and customer purchases attributed from banners. This is done through detailed attribution calculations at the Campaign, Product, and KOL levels.

Easy to create on DataSenses

Deeplink solution

Behind the QR code is DataSenses' Deeplink system. This system enables companies to track external traffic sources entering their web or app.

• Affiliators share links on their pages.
• Key Opinion Leaders (KOLs) share links.
• QR codes are attached to banners and TV shows.

The DataSenses system will map click data from deeplinks to calculate attribution down to orders, products, customers, KOLs, and more.