Why tracking is important

Tracking is not just sending events to the 3rd but also

• Money, ROI
• Customer understanding
• Product understanding

A sample to show how important it is

You search a keyword "Sáp vuốt tóc" (Hair wax) on Google. It is showing a lot of sponsored products of many companies.

When an user clicks on a sponsored product of MenItems

• MenItems has to pay for Google.
• User accesses to MenItems page and view many hair wax products and leave without adding to cart

• 5 days later, the user sees ads on facebook

• and visits MenItems page again, at this time he adds to cart and makes a purchase to buy the hair wax

Critical questions need to be answered

Imagine having thousands of products running advertisements.

Ads performance

• How much do you have to spend on advertising networks?
• How many clicks and impressions per day?
• How much revenue do my ads generate from a specified product?
• Which campaigns are good or bad?

Deeper questions

• If a user clicks on Facebook ads, Google ads, and TikTok ads, then they purchase an order? Which channel contributes the most to this order?
• How is cost attributed?
• If a user purchases after 10 days of clicking on ads. Is it good?
• How many users does an advertising channel, an advertising campaign acquire?
• How much does it cost to acquire users?

DataSenses solution

It's very complicated to monitor everything, from tracking every single advertising click to revenue. DataSenses was built to answer all the above problems.

• Track the customer journey after clicking on ads.
• Calculate the return on investment across all advertising channels at the deepest level, such as product, kol, koc, banner ...
• A few seconds for your marketing and growth team to get insights
• Based on the data
• Your company can know exactly which channels should be pushed more budget to generate more revenue or acquire more users.
• Your company can know exactly which channels should be optimized to save money.
• Understand your customer to evaluate their lifetime value.
• Understand your product; how do customers interact with your website and app?

We are happy and eager to support your growth journey with the DataSenses solution