Product Understanding
Tracking template
Each business domain has its own event tracking template. The more data you track, the better you understand your customers, your product, and have more opportunities to improve the return on investment and optimize the cost.
Example templates
Ecommerce
| Event category | Event Name | Note |
|---|---|---|
| Marketing Performance | click_ads | |
| visit_campaign | ||
| visit_campaign | ||
| Account Management | cancel_order | |
| view_my_account | ||
| view_an_order | ||
| General Browsing | login | |
| view_home | View home page | |
| view_pdp | View product page | |
| view_category | View category page | |
| add_to_cart | ||
| Checkout & Payment | charged | Make a payment |
| checkout | Checkout an order | |
| view_cart | ||
| view_my_coupon | ||
| Engagement | send_chat_message | |
| share_link |
Gaming
| Event category | Event Name | Note |
|---|---|---|
| Game Progression | start_game | Start a new game |
| complete_level | Complete a game level | |
| unlock_achievement | Unlock an achievement | |
| earn_reward | Earn an in-game reward | |
| reach_checkpoint | Reach a game checkpoint | |
| Player Actions | attack | Perform an attack |
| defend | Perform a defense action | |
| use_item | Use an in-game item | |
| interact_with_npc | Interact with a non-playable character | |
| customize_character | Customize player character | |
| Social & Engagement | send_message | Send a message to another player |
| join_guild | Join a guild or clan | |
| invite_friend | Invite a friend to play | |
| share_achievement | Share an achievement | |
| In-Game Economy | charged | Purchase an in-game item |
| earn_currency | Earn in-game currency | |
| spend_currency | Spend in-game currency | |
| User Management | login | User login |
| logout | User logout | |
| create_account | Create a new account | |
| delete_account | Delete an account | |
| General Browsing | view_home | View home screen |
| app_installed | ||
| app_launched | ||
| view_store | View in-game store | |
| view_leaderboard | View leaderboard | |
| view_profile | View player profile |
Contact us for more details
DataSenses would like to support your team to design a good template for your business